The analysis and strategy partner for the security industry

Westlands Advisory is dedicated to providing data and insights related to security market issues for

industry,government, andsecurity professionals  

Data

Reliable, transparent and accurate data for the security industry

WA’s comprehensive data services portfolio empowers organisations in the security industry with information and foresight. WA’s end-to-end data services include collection and maintenance of data, tools for analysis and clearly illustrated insights for informed decision making and data driven strategic focus.

Our datasets include:

Security Company Tracker
5000+ security companies
Country Tracker
6 Regions and 192 countries
Vertical Market Tracker
18 markets
Cyber Technology Tracker
83 technologies and services
Physical Security Tracker
90 physical security technologies and services

Service

Model build

Develop bespoke models for organisations in the security industry to support strategic decisions with reliable data.

Service

Visualisation

Transform complex security industry data into actionable insights. WA’s intuitive visualisations enhance understanding and simplifies data informed decision-making.

Service

Database

Maintain an extensive repository of security industry data including information on security companies, technologies, vertical markets, regions and countries. WA’s collection methods coupled with industry expertise, ensures a comprehensive and reliable dataset.

Projects

Official UK Security Export Statistics

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Calcuating and delivering Official UK Security Export Statistics for UK Government on Annual Basis

2500+

UK Security Companies Assessed

160,000

Data Points Analysed

120

Security Companies Interviewed

Insight

Clear and actionable insights to make decisions

Delivering compelling insights to help organisations better understand industry dynamics and customer preferences to inform and develop strategic initiatives.

Service

Market analysis

Navigate the complexities of the security sector to uncover insights across the different sectors and industries in the security market.

Service

Customers

Gain customer insights by leveraging WA’s expertise in understanding the unique requirements, preferences, and vertical-specific challenges of security buyers.

Service

Competitors

Enhance your competitive edge by exploring competitors’ strengths, weaknesses and market positioning. Inform your strategic directions and refine offerings with WA’s comprehensive Competitor Analysis service.

Service

Channels

Fuel growth by unlocking the potential of key distribution channels, gaining insight into channel performance, and identifying new opportunities, particularly when expanding into new markets.

Projects

Analysis of High Throughput Security Screening Market

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Understanding Security Screening Requirements in Public Spaces

8

Country Profiles

10

Competitors Assessed

Strategy

Develop practical strategies based on security market expertise

WA’s strategy offerings cater to diverse organisational needs. From refining current tactics to envisioning resilient futures, WA provides practical guidance tailored to the unique challenges of the security industry. Anticipating future scenarios and bridging gaps, our approach is grounded in hands-on expertise, ensuring strategic success and sustained growth.

Service

Review

Assess current performance and position, leveraging WA consultants’ expertise to identify opportunities, optimise operations and achieve sustained success.

Service

Scan

Anticipate and navigate future scenarios. Analyse trends, disruptors, and key regulatory, geopolitical, economic, technological and social factors, assessing their impact on the business and market dynamics.

Service

Build

Define a resilient future for your organisation. Craft a strategic vision, establish long-term objectives, and develop action plans for sustained success and growth.

Service

Plan

Bridge the gap between your current position and aspirations. WA translates ambitious visions into actionable steps, aligning budgeting, resources and KPIs for strategic success in the security industry.

Projects

Price Benchmarking and Strategy

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Getting pricing right is challenging: product features vary making it difficult to make comparisons between vendors whilst channel discounting strategies aren’t always clear.

5

Pricing Scenarios

4

Competitors Reviewed

11%

Increase in Sales

Engagement

Engage, influence, build credibility to succeed.

WA’s engagement portfolio breathes life into the research and strategy we develop, bringing together dynamic insights and actionable intelligence to improve organisations postures in the security industry. WA’s engagement offerings are immersive and go beyond conventional analyses, drawing on industry expertise to encourage conversations and propel strategic thinking within and surrounding your organisation.

Service

Content

Elevate your industry influence and build thought leadership. From insightful whitepapers to compelling case studies, WA engages your audience and builds your organisation’s credibility in the security sector.

Service

Presentations

Showcase expertise in the security sector. Whether at conferences, employee briefings or engagements, our seasoned team delivers compelling presentations for impactful communication.

Service

Workshops

Immerse your team in hands-on learning. Tailored for the security industry, our workshops leverage industry experience and expertise to drive strategic insights, spark conversations and develop practical skills.

Organisations we work with

Latest insights

Expert deep dives into the world of security from industry leaders

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